Unlike advertising or paid media, publicity is earned. And to earn media attention, you have to have a great story.

Your "story" is the most important thing to consider when approaching the media for publicity. These days, newsrooms are understaffed and journalists have less time do the same amount of work. So your story must be timely, compelling and journalist-friendly. When you finally reach a journalist on the phone or in person, you must be able to quickly and succintly get to the point and convince them why their audience needs to hear about you.

We understand this because we're not just publicists. We're former journalists.

Storytelling is an art. If you know you have a great story, but haven't had success with the media, we can help you:

• identify your news hook and craft your unique story 
• create news products (1-pagers, fact sheets, press releases, e-pitches) that make the media's job easier
• package your story in words, pictures or video so that it sells
• conceive of a newsworthy event concept that is attention-grabbing and memorable
• cultivate relationships with the journalists who are looking for stories just like yours
• nurture relationships with the media so that when they think of your issue or product, they think of you.
• conduct an RMT (radio media tour) to targeted radio journalists